The world's largest social networking platform Facebook has begun to allow Group Administrators to charge $ 4.99 and $ 29.99 per month to access exclusive subgroups with exclusive subscriptions, the company announced on Thursday, so there is currently a number of related groups You will be the first to get a chance to create a subset of your monthly membership.
Mark Zuckerberg, Facebook's chief executive, has avoided a free ad-driven version of his social network to users who are concerned about tracking their online activities, but there is at least one area the company wants to try the subscription option, Facebook's private collections, You may soon have to pay a monthly subscription fee to join some social network groups.
"A number of people suggest that we should provide a free copy of ads if they pay a monthly subscription, and certainly we take these ideas into account, and I think they are reasonable ideas to think about, but overall, , And I think in general that people do not like to have to pay for the service, and many people can not afford the service around the world, and this is in line with our mission in the best way.
Try the Signup Groups
The new feature is called Subscription Groups, and will be available to a small number of groups on a pilot basis at first, but if successful, it may become available to anyone running a group on the platform. Alex Deve, "We hear from group leaders that they are looking for ways to help them make money in order to deepen communication with their members and continue to support their communities."
"Many supervisors do this today by creating additional groups of subscribers only, along with the existing group, and relying on additional tools to track and collect payments," he said. Participating groups must solve this problem by enabling batch collection for groups directly across the platform.
No test period fees
Facebook explained that it will not receive any subscription fees during the test period, but because the payment feature is made through the iOS and Android Android operating systems, the operating systems get 30 percent during the first year of subscription and 15% One hundred percent later, if the social network asks for a share of profits, it means that they have begun to invest in the "clustering" feature, which has grown significantly to include more than one billion users.
Facebook said one of the partners to launch the subscription groups is Sarah Mueller, who currently runs a group called Declutter My Home, which inspires and motivates people to arrange their homes or apartments. She has now created a separate subscription group, Organizing My Home, Give subscribers access to executable checklists, tutorials, live videos, and more.
According to the platform, Sarah earns $ 14.99 per month to join the group. "Since I started working at Declutter My Home, it has been an incentive to help others walk the path of removing unnecessary clutter from their homes, creating a safe and supportive space for people to meet around This common goal, and with the new subscription group, I will be able to provide this new community in more interactive ways such as small projects, collective challenges, training and direct questions and answers, while maintaining the original community as a strong community for free advice and motivation. "
Privacy and exclusivity
Although Facebook groups were previously completely free, membership fees may increase the sense of exclusivity and make the group feel more private, and may also attract more people. Facebook says the new feature makes group managers, who spend a lot Of the time and effort to develop their communities, they can make money at the same time.
Facebook does not allow ads within groups, although social network sales rely almost entirely on advertising, a business model that has caused a number of problems for the company, such as the Cambridge Analytics scandal that prompted the US Congress to summon Zuckerberg to testify in a month April, and today's announcement does not seem to indicate a sudden big turnaround, but it shows that the company wants to try subscriptions in places it thinks are reasonable.
Mark Zuckerberg, Facebook's chief executive, has avoided a free ad-driven version of his social network to users who are concerned about tracking their online activities, but there is at least one area the company wants to try the subscription option, Facebook's private collections, You may soon have to pay a monthly subscription fee to join some social network groups.
"A number of people suggest that we should provide a free copy of ads if they pay a monthly subscription, and certainly we take these ideas into account, and I think they are reasonable ideas to think about, but overall, , And I think in general that people do not like to have to pay for the service, and many people can not afford the service around the world, and this is in line with our mission in the best way.
Try the Signup Groups
The new feature is called Subscription Groups, and will be available to a small number of groups on a pilot basis at first, but if successful, it may become available to anyone running a group on the platform. Alex Deve, "We hear from group leaders that they are looking for ways to help them make money in order to deepen communication with their members and continue to support their communities."
"Many supervisors do this today by creating additional groups of subscribers only, along with the existing group, and relying on additional tools to track and collect payments," he said. Participating groups must solve this problem by enabling batch collection for groups directly across the platform.
No test period fees
Facebook explained that it will not receive any subscription fees during the test period, but because the payment feature is made through the iOS and Android Android operating systems, the operating systems get 30 percent during the first year of subscription and 15% One hundred percent later, if the social network asks for a share of profits, it means that they have begun to invest in the "clustering" feature, which has grown significantly to include more than one billion users.
Facebook said one of the partners to launch the subscription groups is Sarah Mueller, who currently runs a group called Declutter My Home, which inspires and motivates people to arrange their homes or apartments. She has now created a separate subscription group, Organizing My Home, Give subscribers access to executable checklists, tutorials, live videos, and more.
According to the platform, Sarah earns $ 14.99 per month to join the group. "Since I started working at Declutter My Home, it has been an incentive to help others walk the path of removing unnecessary clutter from their homes, creating a safe and supportive space for people to meet around This common goal, and with the new subscription group, I will be able to provide this new community in more interactive ways such as small projects, collective challenges, training and direct questions and answers, while maintaining the original community as a strong community for free advice and motivation. "
Privacy and exclusivity
Although Facebook groups were previously completely free, membership fees may increase the sense of exclusivity and make the group feel more private, and may also attract more people. Facebook says the new feature makes group managers, who spend a lot Of the time and effort to develop their communities, they can make money at the same time.
Facebook does not allow ads within groups, although social network sales rely almost entirely on advertising, a business model that has caused a number of problems for the company, such as the Cambridge Analytics scandal that prompted the US Congress to summon Zuckerberg to testify in a month April, and today's announcement does not seem to indicate a sudden big turnaround, but it shows that the company wants to try subscriptions in places it thinks are reasonable.
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